From Ad Issues to Record Sales:
Dance Teacher Web’s $42K Success With Optimized Ad Campaigns
Dance Teacher Web Background & History
Dance Teacher Web is an educational platform supporting dance teachers and studio owners. Their annual Las Vegas Expo attracts professionals from across the U.S. and Canada, offering valuable training and networking opportunities in the dance industry. Dance Teacher Web sought to drive ticket sales for the 2024 Expo while optimizing their ad performance and overcoming technical tracking issues.

$7,586
Ad Budget
5.6x
Total Return on Ad Spend (ROAS)The Challenge
Dance Teacher Web was struggling with optimizing their ad campaigns, leading to poor visibility that resulted in an unclear return on investment (ROI). Without a reliable strategy, they couldn’t properly measure the effectiveness of their ads, making it difficult to scale their campaigns efficiently.

$42,672
Total RevenueResults
The ad campaign was a huge success, generating $42,672 in ticket sales with a net profit of $35,085. This was accomplished with a modest $7,586 ad budget over a seven-week period, using targeted Google and Meta ads. Expanding the ad campaign to Canada lowered costs and increased reach, contributing to the strong ROI.
Solution:
Elite X Media resolved Dance Teacher Web’s ad optimization issues and launched a targeted ad campaign across Google and Meta. By optimizing keyword selection, refining ad copy, and expanding the ad campaign to new regions, we drove significant sales while maintaining a low cost-perclick. As the campaign progressed, Meta ads outperformed Google, so we adjusted the ad spend to maximize ROI. This data-driven approach delivered strong returns and expanded the Expo's reach.
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