Qualified High Income Appointments:
Parents College Planning Network With Optimized Ad Campaigns
Parents College Planning Network Background & History
Parents College Planning Network (PCPN) provides Indexed Universal Life (IUL) insurance to parents as a mechanism to pay for their kids college while reducing out of pocket costs and adding a layer of security for their family. They serve parents throughout the United States, primarily between the age of 40 to 50, with an annual household income of $150K. PCPN was founded by an insurance agent, Brian Appleton, that sought to increase his income while serving parents.
$70,345.35
Ad Budget (Sep 30 2023 - Jan 31 2025)
538
Total Qualified AppointmentsThe Challenge
The founder of PCPN had worked with us in his previous ventures. One business enrolling insurance clients and another to provide paid training services to insurance agents through the Insurance Agent Summit. We provided all of the technology and lead generated services. When the PCPN venture was born, we were engaged to deploy all of the technology and campaigns to make his new business profitable due to our track record.
1,029
Total LeadsResults
The ad campaign, which is still ongoing, generated 1,029 unique leads and 538 qualified appointments. This was achieved with an ad budget of $77,385.91 from October 1, 2023, to January 31, 2025, using Meta and Google ads. This resulted in a $9.67 cost per lead and $143.84 cost per qualified appointment which is well above the industry average of $300+ per appointment. Starting on January 1, 2025, we deployed a new segmentation strategy to increase the percentage of high income leads with an annual household income of $150K+ without increasing the cost per lead (186 leads @ $9.65/lead) while excluding lower income prospects from the lead count.
Solution:
Elite X Media was instrumental in Brian launching a new business venture by handling all the technology and lead generation. Through targeted ads, clear messaging addressing higher income parents, lead segmentation, data analysis, and advising PCPN on the production of informative resources for their audience, we filled up their business pipeline.
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